What could affect USUAL’s future price?

Question

Accepted Answer

## TLDR
USUAL's price faces a tug-of-war between its innovative revenue-sharing model and persistent market headwinds.

1. **Protocol Adoption & Revenue** – Sustainable cash flow from Treasury yields funds aggressive buybacks and staker rewards, directly supporting token value if TVL grows.  
2. **Security & Stablecoin Stability** – Past exploits and governance-induced depegs (like USD0++ to $0.89 in Jan 2025) remain critical risks that can shatter user trust and demand.  
3. **Market Sentiment & Competition** – As a small-cap RWA/stablecoin alt, USUAL is highly sensitive to crypto risk appetite and struggles for attention against giants like Tether and Circle.

## Deep Dive
### 1. Protocol Adoption & Revenue (Bullish Impact)
**Overview:** Usual's model redirects yield from its Treasury-backed stablecoin collateral (USD0, EUR0) to USUAL holders. The protocol claims ~$6M in annual revenue, with 70% allocated to buybacks and 30% distributed weekly to USUALx lockers, offering APYs up to 40% ([Usual Docs](https://docs.usual.money/start-here/why-usual)). Recent developments like multi-chain expansion to TAC and virtual IBAN integration for EUR0 aim to boost utility and Total Value Locked (TVL), which was $556.8M as of July 2, 2026.

**What this means:** Growth in TVL directly increases protocol revenue, accelerating buybacks and rewards. This creates a reflexive demand loop for USUAL, as more revenue strengthens the token's intrinsic value proposition. Sustained adoption could help the token decouple from pure speculation.

### 2. Security & Stablecoin Stability (Bearish Impact)
**Overview:** The protocol has faced security challenges, including a flash loan attack halted by BlockSec on May 28, 2025 ([CoinMarketCap](https://coinmarketcap.com/community/articles/6836f85d28b839276fbac4a0)). More critically, governance decisions have previously destabilized its stablecoin, with USD0++ depegging to $0.89 in January 2025 after a redemption floor adjustment ([Bitrue](https://www.bitrue.com/blog/usual-crypto-protocol-usd0-stablecoin-guide)).

**What this means:** Any repeat security failure or depeg event could trigger massive outflows, collapsing TVL and the revenue base that supports USUAL's value. In a sector built on trust, such incidents can cause long-lasting reputational damage and persistent sell pressure on the token.

### 3. Market Sentiment & Competition (Mixed Impact)
**Overview:** USUAL is a small-cap altcoin, down 99.5% from its all-time high as of July 9, 2026, reflecting the severe lack of liquidity and demand plaguing the sector ([TokenPost](https://tokenpost.com/news/insights/21944)). It competes in the crowded stablecoin and RWA narrative against established giants and must also contend with broader crypto market cycles.

**What this means:** In a "risk-on" altcoin season, USUAL's high-beta profile could lead to outsized gains. However, its price is likely to remain suppressed during periods of high Bitcoin dominance (currently 58.55%) and market fear. Success hinges on differentiating itself from centralized competitors, which is a significant long-term adoption hurdle.

## Conclusion
USUAL's future price hinges on its ability to grow TVL and convert revenue into sustainable token demand, while navigating ever-present DeFi security risks. For a holder, this means monitoring weekly revenue distributions and TVL trends as signs of fundamental health, alongside any news on stablecoin peg stability.

Will rising Treasury yields and successful multi-chain integration be enough to overcome the intense competition and rebuild investor confidence?

Usual (USUAL) Price Prediction

Deep Dive

1. Protocol Adoption & Revenue (Bullish Impact)

2. Security & Stablecoin Stability (Bearish Impact)

3. Market Sentiment & Competition (Mixed Impact)

Conclusion

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